Case Study Analysis Of MAS Holdings

                                       Case Study Analysis

Of MAS Holdings

RASITH.BM

 

ABSTRACT

This report indicates case study analysis of MAS Holdings’ behavior such as leadership behavior, Organizational effectiveness, organizational structure and HR management. According to the analysis we get more details from this company.  In MAS Holdings, how occur leadership and how it is using as efficiency to guide their employees. Further this report clarifies that  MAS Holdings’ organizational structure is functional hierarchy thereby they gets more advantages. Report has shown MAS Holdings’ effectiveness in industry and how they plan for manage their human resources as well as.

TABLE OF CONTENTS

1. Abstract
2. Table of contents
3. Introduction
4. Company background
5. Leadership behavior
6. Organizational effectiveness
7. Organizational structure
8. Human resource management
9. Conclusion

Introduction

Organizational behavior means how group of people behave in an organization, it is focus on individual’s behavior, how group works together, how whole organization behave and how those all things interact with each other and impact on organization.

Nowadays it is very important study to improve productivity, performance of leaders and employees, boost, satisfactory of employees, rise motivation, for understanding the decision making and team collaboration work.

Hence those behaviors Can be classified following elements

Leadership behavior is behaviors and actions for make an individual effective as a leader. This behavior is the process which a person can guide, conservative and influence the work of others to accomplish definite goals.

Organizational effectiveness means organization’s efficiency for achieve intended goal of an organization such as how this organization produces its products or services in efficient manner, how much wastages from the production and how best its production process.

Organizational structure means group of people to achieve work. It formulates for to make relationship within managers and employees. Authority given to carry out the responsibilities

Company background

In 1987 Mahesh, Ajay and Sharad Amalean familiarized lingerie manufacturing to South Asia and there began the MAS legacy. What appeared as venturing down a most unusual path has caused in MAS being at the front of taking the lingerie manufacturing to the world.

MAS is a $1.2 billion corporation and is located as one of the world’s most recognized Design–to-Delivery Solution Providers in the kingdom of Apparel and Textile Manufacturing. The organization is headquartered in Sri Lanka with 42 manufacturing facilities in across 15 countries, with design locations placed in key style centers diagonally the globe and with over 72,000 people intricate in its process. The flawlessly combined supply chain that is balanced to perfection with the organization’s strategically placed design houses gives MAS the knowledge, the means and the speed to delivery that is demanded by the industry.

MAS have a much-diversified portfolio under its umbrella. With businesses in IT, its own brands and Industrial Parks MAS is a corporation which endeavors to create a selfsustained eco system in the global business.

MAS is proud to hold a global standing for an ethical and sustainable working environment. The diligent effort put towards women’s empowerment has put MAS on the map as a global standard to desire to. The concept of new intellectual at MAS disruptions the innovation norms like the world knows it. Re-engineering, re-thinking resource usefulness, abusing processes and the persistent pursuit of excellence is the MAS lifestyle.

Leadership behavior

Leadership behavior means behaviors and actions that make an individual effective as a leader. This behavior is the process which a person can guide, straight and influence the work of others to accomplish specific goals. These actions are to increase the effectiveness of those around them, individual use these behaviors to encourage people into action.

In MAS holding, according to my analysis we can see leadership behaviors

1980’s the capacity utilized Mahesh Dayalal Amalean, the co-founder and visionary of MAS holdings has decided to manufacture lingerie. Manufacturing was a niche sector as the company didn’t have the business and manufacturing experience of the same. Mahesh, visited the countries like China, and Hong Kong to understand the manufacturing process and the business. 

MAS holdings have a charismatic leader that understood the importance of change. Providing better work culture brought the workers together to achieve the goals. The feelings of company being world class were downed in the employees. The company directed the employees to work by international standards and the leadership herd the new initiative such as the overtime, safety and safekeeping on the work.

MAS holdings recruit employees and communicated their vision with them of being world class in their products. To accompaniment the vision, the company employed female employees with an idea to elegance and make them skilled for the work.

Empowerment of the employees is very important. MAS holdings handled this in an appropriate manner. The education and safety were given preference. The preference was also given on their education and free transportation facilities. This aided the workers in becoming a part of the organization and understands the vision. MAS holdings celebrate Empowered Woman of the Year Award so that the women are promoted and motivated. The company encourages knowledge, and leadership qualities to its employees this warrants that at the time of crisis MAS has adequate talent and people who can manage the crisis.

MAS holdings have lifted the level of working standards and culture of women. The exertions like Women Go Beyond From being important player, MAS holdings has also warranted that the Corporate Social Responsibility is maintained. Training to the employees and the approach of the organization is to make them close to the organization.

Hence, above I mentioned those paragraphs have shown the leadership behaviors of MAS holdings.

Organizational effectiveness

Organizational effectiveness means organization’s efficiency for achieve intended goal of an organization such as how this organization produces its products or services in efficient manner, how much wastages from the production and how best its production process.

Companies should be considered those effectiveness of organization that will help to achieve organization’s goal. Hereby company can remain in the market and could face competition of business.

In MAS Holdings, they adhere highly organizational effectiveness in garments of MAS Holdings. For an example, effectiveness is mainly depending on that how good perform the employees in company. Further employees’ performance depends on their training, good work environment, management of tools, they getting motivations and some other factors. Hence if they want high performance from employees, they have to provide those things. Likewise, MAS Holdings provides training, motivation funds like bonuses, incentives and other facilities and teaching to handle and manage tools. We can see examples for those in below things.

Further well leadership is very important for effectiveness, in MAS Holdings there are good leadership according to the analysis of leadership behavior of MAS we can see above.

Business process’ efficiency is very important for effectiveness of an organization, this effectiveness is very good in MAS, for example they use SIPOC Model-Process Map for improve the business process. Here by they mor advantages such as Saving Pigment removing time to rise the production, Advance customer satisfaction through present same quantity at low price, Increase market share at low price market segment.

Organizational structure also impacts on effectiveness of company, its hierarchy is flat so their performance is very well into the organization. We can see widely in upcoming organizational structure behavior. 

Organizational structure

Organizational structure means set of people to achieve work. It formulates for to make relationship within managers and employees. Authority given to carry out the responsibilities.

 according to the organizational structure of the MAS holding, here functional structure is followed by MAS holdings in such a way that CEO is at the top, then there are the directors of specific areas such as finance, human resource, manufacturing, technology, planning and business are followed by managers. It is a very stubborn structure. This structure separations work and employees by specialty. It is a hierarchical, usually vertically combined. It emphasizes standardization in organization in organization and process for specialized workers in comparatively narrow jobs. This structure forms the departments such as finance, HR, manufacturing, technology, merchandising. Therefore MAS holding employees report directly to their managers who is responsibility for particular area then he/she report directly to directors after that they will report directly to CEO.

Thereby company could gets development of experts in its respective areas, individual performs the only works that they are greatest capable and logical and easy to understand. Company make decision is very easy by following this hierarchy.

Human resource management

MAS Holding is one of Sri lanka’s apparel manufacturers, employing more than 34,450 people in 21 factories in 10 countries.

Bodyline is a joint venture of MAS, MAST and triumph international. Products are swimwear, intimate wear, sportswear and performance wear. Here its HRM planning is based on 4 pillars. They practice long term HRM plan and short term HRM plan also for achieved their purposes of business.

ATTRACTION

They use two different criteria used in recruitment and selection

Group one:
   Shop floor operations comprises machine operators, line crew, drivers etc. first importance to selection to internal references and over CSR activities, operative areas and from paper advertisements.

Group two:
   Staff, executives, managers, and above directors, general manages selects through social media like face book and LinkedIn and head hunting.

ENGAGMENT

They follow compensation management and reward following

For shop floor employees gives such bonuses, attendants incentives, productivity incentives free foods medical, transport and uniforms.

For staffs They provide performance related pay, bonuses and refreshments and holiday packages.

For DGM, GM company provides vehicle as personal choice, loans, free fuel filling, refreshments, overseas/local holiday packages for he/she and his family members, and loyalty cards.

DEVELOPMENT

For development the job, with the job specification and ability needs base on the nine-box matrix theory.

Training and development based on skill and knowledge level  for shop floor workers. Some methods to train the staffs such as job enlargement, job enrichment, special projects, outer bound trainings and job rotation are used to develop the Management skills for staffs that are in executive levels.

INSPIRATION

Improve engagement of employees to act as collaboratively with each other and management. So they uses social engagement activities such as organized events like annual ending function, CSR activities and special projects. Further they make work engagement such as empowered employee, suggestion team and problem-solving committee.

Company use women Go beyond concept for empowered employees. It aimed to promote career advancement by skills learning and knowledge building training programmers. Employee received training in computer skills, English language skills and leadership qualities. Organized annual empowered women of the year award.

Employee can forward their complaints via joint consultative committee supervisor and HR manager. Here we can see industrial relationship that no employee union inside, company provide Employee hand book to each employee for educate rules and regulations and general conduct. Identify arguments solved through the normal measures of labor law.

Conclusion

This case study analysis has given some conclusion, this analysis gave good understanding of organizational behaviors as well as what are leadership, effectiveness, organizational structures and human resource management in organization. How to apply such study on organization and improve the efficacy of organization, presents this case study analysis.

According to the behavior analysis of MAS Holdings, we can come to the conclusion that when we run the organization in industry, what we want to do to improve the particular organization, how to apply the organizational behavior in business, how to keep efficiency in organization and how to increase productivity.

This case study analysis gives better understanding of behavior. It will be useful to take decision making in worse situation in company.

Recommendations 

According to this analysis, company has to change their activities normally such as their incentives providing system.

They should follow the employee friendly activities with their employees.

They will have to improve leadership qualities to their each and every staffs and workers it will be improve the productivity of company.